reverb

A place to absorb Drake Cooper’s reflections on advertising, creativity, and trends. Turn it up. 🤘🏽

Featured Article

SEO-to-AEO

Everything mid-market brands need to know about the next paradigm of digital marketing.

Steve Norell
Steve Norell
July 11, 20257 min read

Prove You’re a Human

Grid of images of pills
How we used everyone’s least favorite pop quiz to demonstrate that it’s impossible to spot a fake pill (even for humans).
Steve Norell
Steve Norell
August 20, 20243 min read