In The Devil Wears Prada, Miranda Priestly has two assistants, Andy and Emily. When you think about the underpinnings of…
Congratulations to all the agencies and their teams on making it through the gauntlet of the Super Sunday process. Here are some props for everything that rocks.
Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
A Drake Cooper POV Why are we here? No matter how confident our team of buyers, planners, and creatives at…
Influencing Ad Recall And Consideration Through YouTube Ad Sequencing We’re in a new age of online video content consumption. In…
Notes on the creative process 📸 @norevisions “Coming up with ideas is not so much a step-by-step process as it is…
Oh hi there, I’m Mindy Stomp. I joined Drake Cooper about three months ago as Co-President (alongside the incredible John…
Creating a brand character is no small feat. Evolving one is an even greater challenge.
More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
How can advertisers successfully market multiple business locations? How do you budget your media among all the locations? How do you weigh that budget?
