reverb

A place to absorb Drake Cooper’s reflections on advertising, creativity, and trends. Turn it up. 🤘🏽

Featured Article

Building and Fostering Ambitious Brands

We see the value of strong brands daily in our work. Nearly all of our clients have to battle bigger competitors, and a core way to gain market share is with a powerful, meaningful, valuable brand.

Drake Cooper
Drake Cooper
June 28, 20225 min read

Brand Lift on a Budget

YouTube interface with video thumbnails
Influencing Ad Recall And Consideration Through YouTube Ad Sequencing We’re in a new age of online video content consumption. In…
Andrew O'Brien
Andrew O'Brien
August 8, 20226 min read

Brand Heroes Should Wear Capes

Creating a brand character is no small feat. Evolving one is an even greater challenge.
Drake Cooper
Drake Cooper
July 1, 20223 min read

Google Analytics 4

More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
Drake Cooper
Drake Cooper
June 21, 20224 min read

Blue Skies Ahead

For 40 years, Sara Chase has been our mentor, navigator, north star, and sunny side through every up and down of agency life during her dedicated and fulfilling career.
Drake Cooper
Drake Cooper
March 30, 20229 min read

John Drake & Mindy Stomp: Drake Cooper’s New Co-Presidents

Drake Cooper is now led by two Co-Presidents. John Drake will add Co-President to his current title of Chief Strategy Officer, and we are excited to announce a new addition to Drake Cooper, Mindy Stomp, as Co-President, General Manager.
Drake Cooper
Drake Cooper
March 22, 20223 min read

Almond Breeze® Heads North With A Web Upgrade

Upgrading a website for an entire country brings forward an opportunity to refine both the end-user experience and improve the positioning of the product in the marketplace.
Drake Cooper
Drake Cooper
November 1, 20212 min read