reverb

A place to absorb Drake Cooper’s reflections on advertising, creativity, and trends. Turn it up. 🤘🏽

Featured Article

Building and Fostering Ambitious Brands

We see the value of strong brands daily in our work. Nearly all of our clients have to battle bigger competitors, and a core way to gain market share is with a powerful, meaningful, valuable brand.

Drake Cooper
Drake Cooper
June 28, 20225 min read

What Rocked About Every Big Game Spot

Congratulations to all the agencies and their teams on making it through the gauntlet of the Super Sunday process. Here are some props for everything that rocks.
Drake Cooper
Drake Cooper
February 15, 20239 min read

Meta’s Future for Mid-Market Advertisers

Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
Drake Cooper
Drake Cooper
January 27, 20235 min read

Brand Lift on a Budget

YouTube interface with video thumbnails
Influencing Ad Recall And Consideration Through YouTube Ad Sequencing We’re in a new age of online video content consumption. In…
Andrew O'Brien
Andrew O'Brien
August 8, 20226 min read

Brand Heroes Should Wear Capes

Creating a brand character is no small feat. Evolving one is an even greater challenge.
Drake Cooper
Drake Cooper
July 1, 20223 min read

Google Analytics 4

More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
Drake Cooper
Drake Cooper
June 21, 20224 min read