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Inside the Cage: Twitter vs. Threads

Laying the Foundation  On July 6th, Meta launched its Twitter rival, Threads. Since its launch, it has already acquired over…
Drake Cooper
Drake Cooper
July 12, 20235 min read

Drake Cooper Media Week

Remember the days in advertising when the magic of media was almost entirely made up of relationships? Remember how we…
Drake Cooper
Drake Cooper
May 2, 20233 min read

Everyone’s a writer. Even the robots.

Mechanical Hand Catching A Pencil
Growing Use of Artificial Intelligence Artificial Intelligence (AI) continues integrating with our everyday lives and workspace. It’s meant to help…
Drake Cooper
Drake Cooper
April 20, 20234 min read

What Rocked About Every Big Game Spot

Congratulations to all the agencies and their teams on making it through the gauntlet of the Super Sunday process. Here are some props for everything that rocks.
Drake Cooper
Drake Cooper
February 15, 20239 min read

Meta’s Future for Mid-Market Advertisers

Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
Drake Cooper
Drake Cooper
January 27, 20235 min read