Save The Date: Drake Cooper Media Week ‘24!

Drake Cooper Media Week explores how we can boost our clients' campaign performances through discussing new platform capabilities and brainstorming client proposals for 2024.
Liesle Doggett
Liesle Doggett
May 20, 20242 min read

The State of Digital

A comprehensive exploration of the ever-evolving landscape of digital marketing that aims to provide marketing professionals with invaluable insights and trends shaping the industry.
Steve Norell
Steve Norell
April 8, 202429 min read

Inside the Cage: Twitter vs. Threads

Laying the Foundation  On July 6th, Meta launched its Twitter rival, Threads. Since its launch, it has already acquired over…
Drake Cooper
Drake Cooper
July 12, 20235 min read

Everyone’s a writer. Even the robots.

Mechanical Hand Catching A Pencil
Growing Use of Artificial Intelligence Artificial Intelligence (AI) continues integrating with our everyday lives and workspace. It’s meant to help…
Drake Cooper
Drake Cooper
April 20, 20234 min read

What Rocked About Every Big Game Spot

Congratulations to all the agencies and their teams on making it through the gauntlet of the Super Sunday process. Here are some props for everything that rocks.
Drake Cooper
Drake Cooper
February 15, 20239 min read

Meta’s Future for Mid-Market Advertisers

Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
Drake Cooper
Drake Cooper
January 27, 20235 min read

Google Analytics 4

More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
Drake Cooper
Drake Cooper
June 21, 20224 min read