Bodybuilding.com approached Drake Cooper to help launch a key initiative through a national print campaign. A key challenge was to help grow Bodybuilding.com’s customer base without alienating it’s core audience, the competing bodybuilder. The Lift Life campaign is all about capturing the real-life pain and glory of transforming one's body.
2011 will be a year when social media becomes much more integrated with key business functions and many folks will…
Recently, the Idaho’s Department of Commerce’s “Just Make the Shift” campaign snagged a “Gold” from the MarCom Awards, an international…
Being a nerdy music lover, I was very interested in the musical selection for the new Microsoft Kinect for X…
Idaho Steelheads digital marketing overview – UltraClean Smokeout – Chad Connally, Drake Cooper View more presentations from chadconnally. Presentation slides…
Simplot Custom Foods Branding and Messaging In the business-to-business side of the food industry, what goes into building a strong…
Logic and Emotion. How Marketing Can Best Engage the Full Brain
Drake Cooper ID Featured In Design Collection All of us at Drake Cooper were more-than-pleasantly surprised to see our Drake…
CBH Homes Shiny New Awesome Videos Conventional assumptions run rampant that old homes have a lot of “character.” On the…
