Prove You’re a Human
How we used everyone’s least favorite pop quiz to demonstrate that it’s impossible to spot a fake pill (even for humans).
August 20, 20243 min read
#TBT: Revitalizing Healthcare—The St. Luke’s “Take Care Forward” Initiative
Drake Cooper undertook one of its most ambitious projects with St. Luke’s Health System to update their brand in response to the Affordable Care Act's launch and the evolving healthcare delivery demands.
July 18, 20242 min read
Save The Date: Drake Cooper Media Week ‘24!
Drake Cooper Media Week explores how we can boost our clients' campaign performances through discussing new platform capabilities and brainstorming client proposals for 2024.
May 20, 20242 min read
#NewWork: It’s Up To Us: Idaho’s Community-Driven Battle Against Quagga Mussels
In the face of ecological adversity, the Idaho State Department of Agriculture, in partnership with Drake Cooper, is taking a…
April 22, 20242 min read
Drake Cooper Media Week
Remember the days in advertising when the magic of media was almost entirely made up of relationships? Remember how we…
May 2, 20233 min read
Meta’s Future for Mid-Market Advertisers
Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
January 27, 20235 min read
Google Performance Max Campaigns
A Drake Cooper POV Why are we here? No matter how confident our team of buyers, planners, and creatives at…
September 8, 20224 min read
Brand Lift on a Budget
Influencing Ad Recall And Consideration Through YouTube Ad Sequencing We’re in a new age of online video content consumption. In…
August 8, 20226 min read
Multi-Location Findability™: How to digitally market multiple business locations
How can advertisers successfully market multiple business locations? How do you budget your media among all the locations? How do you weigh that budget?
June 2, 20223 min read
Branding With A Purpose
In several of our projects with PATH, we’ve been honored to help address many global health concerns.
October 6, 20212 min read