Drake Cooper Media Week
Remember the days in advertising when the magic of media was almost entirely made up of relationships? Remember how we…
May 2, 20233 min read
Everyone’s a writer. Even the robots.
Growing Use of Artificial Intelligence Artificial Intelligence (AI) continues integrating with our everyday lives and workspace. It’s meant to help…
April 20, 20234 min read
DRAKE COOPER ANNOUNCES JAMIE COOPER RETIREMENT, NEW CEO
MINDY STOMP APPOINTED CEO – TO LEAD EMPLOYEE-OWNED AGENCY ALONG WITH PRESIDENT, JOHN DRAKE Effective April 1, 2023, Drake Cooper…
April 3, 20233 min read
AI’s Role in Creativity and Efficiency
In The Devil Wears Prada, Miranda Priestly has two assistants, Andy and Emily. When you think about the underpinnings of…
March 1, 20237 min read
What Rocked About Every Big Game Spot
Congratulations to all the agencies and their teams on making it through the gauntlet of the Super Sunday process. Here are some props for everything that rocks.
February 15, 20239 min read
Meta’s Future for Mid-Market Advertisers
Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
January 27, 20235 min read
Google Performance Max Campaigns
A Drake Cooper POV Why are we here? No matter how confident our team of buyers, planners, and creatives at…
September 8, 20224 min read
Brand Lift on a Budget
Influencing Ad Recall And Consideration Through YouTube Ad Sequencing We’re in a new age of online video content consumption. In…
August 8, 20226 min read
Create like a planner, plan like a creative.
Notes on the creative process 📸 @norevisions “Coming up with ideas is not so much a step-by-step process as it is…
July 21, 20224 min read
My First Three Months as an Employee Owner at Drake Cooper
Oh hi there, I’m Mindy Stomp. I joined Drake Cooper about three months ago as Co-President (alongside the incredible John…
July 8, 20224 min read