What Rocked About Every Big Game Spot
Congratulations to all the agencies and their teams on making it through the gauntlet of the Super Sunday process. Here are some props for everything that rocks.
February 15, 20239 min read
Meta’s Future for Mid-Market Advertisers
Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
January 27, 20235 min read
Google Performance Max Campaigns
A Drake Cooper POV Why are we here? No matter how confident our team of buyers, planners, and creatives at…
September 8, 20224 min read
Brand Lift on a Budget
Influencing Ad Recall And Consideration Through YouTube Ad Sequencing We’re in a new age of online video content consumption. In…
August 8, 20226 min read
Create like a planner, plan like a creative.
Notes on the creative process 📸 @norevisions “Coming up with ideas is not so much a step-by-step process as it is…
July 21, 20224 min read
My First Three Months as an Employee Owner at Drake Cooper
Oh hi there, I’m Mindy Stomp. I joined Drake Cooper about three months ago as Co-President (alongside the incredible John…
July 8, 20224 min read
Brand Heroes Should Wear Capes
Creating a brand character is no small feat. Evolving one is an even greater challenge.
July 1, 20223 min read
Building and Fostering Ambitious Brands
We see the value of strong brands daily in our work. Nearly all of our clients have to battle bigger competitors, and a core way to gain market share is with a powerful, meaningful, valuable brand.
June 28, 20225 min read
Google Analytics 4
More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
June 21, 20224 min read
Multi-Location Findability™: How to digitally market multiple business locations
How can advertisers successfully market multiple business locations? How do you budget your media among all the locations? How do you weigh that budget?
June 2, 20223 min read