Simply Better Convenience

Food Stores

Brand Insight

Simply Better Convenience

Jacksons Food Stores was founded as a single service station and has grown to be a nationally recognized chain of over 230 stores in 6 western states. Due to Jacksons more recent expansion, they needed a brand strategy and look to more closely unify the brand as they continue to extend campaigns and programs across markets. The brand strategy we created was grounded in consumer insights that revealed that when people stop at convenience stores, oftentimes it’s not just for gas. They are looking to take a break, buy a pick-me-up, or get a little fix of satisfaction whether that be cigarettes, beer, soda, coffee or snacks. Jacksons aims to be better than your ordinary convenience store by offering fast & friendly customer service in a simple, easy-to-shop environment, where people can get what they need and get on their way. To go along with this strategy we created a brand look & feel that is simple, colorful and distinct, with a healthy dose of creative copywriting, to drive brand preference and loyalty. A brand guide was developed which includes a brand palette, typography styles, signage templates and pricing guides. Private label packaging has been designed for over 150 Jacksons branded items including Jacksons water, Jacksons potato chips, Jacksons fountain cups and more. Each year we manage various campaigns on Jacksons behalf including signage, advertising, and digital execution, and we coordinate with community partners, product vendors and media groups across the states.


  • Strategy & Positioning
  • Identity
  • Copywriting
  • Packaging
  • Collateral
  • Apparel
  • Digital Strategy
  • Digital Development
  • Video Production
  • In-Store Design
  • Photography
  • Sweepstakes Management
  • Media Strategy
  • Social Media Strategy
40% Growth YOY in social following with peaks of 100% growth during campaigns
+150% Website traffic increase
2x Industry average for digital e-blast, text and banner open rates
150+ Jacksons private label packaging designs